Copy and design collaboration

 

How teamwork drove a 264% increase in device connections

Sometimes, a content designer’s most impactful work happens in projects with minimal words. This was one of those cases. By making strategic design and copy adjustments, we achieved a 264% increase in device connections—our primary goal.

The challenge

Komoot, a route planning and navigation app, allows users to download routes as GPX files, a legacy method for transferring routes to external devices. While newer devices now support direct syncing, many users were still relying on GPX downloads. Our challenge was twofold:

  • Educate users about the benefits of connecting their devices.

  • Ensure we weren’t disrupting their existing workflow.

Finding the right approach

As is often the case in content design, I was brought into this project a little late—thankfully, before development had started! The designer already had high-fidelity mockups ready for build, but when I reviewed them, something felt off.

  • The experience disrupted what users were accustomed to.

  • There was an opportunity to reuse a successful pattern from another project, creating a more seamless flow.

Leveraging my broader view of the product, I spoke up during a team meeting, proposed an alternate approach, and followed up with a one-on-one discussion with the designer.

 
 

The impact

The final version struck the right balance. It aligned with our business goal of increasing device connections without disrupting the user’s core task—whether that was downloading a GPX file or syncing directly to a device.

 
 
 
 

The results spoke for themselves:

Android

  • +264% increase in the proportion of GPX download users connecting a device.

  • +4.8% increase in users who navigated a route within 7 days (a surprise knock-on effect).

Web

  • +255% increase in users connecting a device.

  • +8.1% increase in users who navigated a route within 7 days.

This project reinforced the power of thoughtful content design and cross-functional collaboration. Even the smallest content decisions can have an outsized impact when they align with both user needs and business objectives.